Being digital with Graeme #TeamTala
In order to have the biggest possible impact online, it’s important to reach the right audience on the right platforms, with the right content, at the right time.
This week I thought it was time to shine some light on the marketing team, and sat down with a fellow marketing team colleague on a rainy summer day with a cup of tea.
During his first few months at Tala, Graeme has worked exceptionally hard to launch our new website and streamline the digital customer journey, as well as develop a host of exciting new features to grow Tala’s worldwide digital audience.
Hey Graeme, What’s your role and how long have you been at Tala?
I’m the Digital Manager, which means I look after everything related to the website, emails, digital advertising etc. I’ve been at Tala just over three months now, so I already feel like part of the (designer) furniture.
Not long then! Where were you before Tala and what was the overarching decision maker to work here?
Prior to Tala, I worked freelance for around 6 months, doing some website work and a few months as Marketing Manager at the Design Museum. I decided to leave my job last summer to travel and ultimately pursue what I’m really interested in, which is sustainability. When I saw this job advertised, it seemed to match my experience in marketing with my interests in sustainability and design.
Can you tell us more about your role – like a day in the life?
At the moment I’m working closely with our web developers on new features and improving the customer journey at every stage. The e-commerce side of the business is still fairly new, so it’s a big focus for our team. Other than that, I work on digital advertising and email campaigns, produce sales reports, liaise with partners and internal teams. It’s a very diverse role and there’s never a dull moment.
What is the most challenging element to your role?
Juggling a number of different priorities and responding to new challenges every day. We’re working on some big integrations at the moment, so there’s a lot to consider when planning for those.
What’s been your biggest success to date at Tala?
Getting the website off the ground was massive, as we all put a lot of time and effort into that. It isn’t perfect yet, but we’ve had some great feedback so far. We’ve also made some big strides in other areas so I’m excited to see how our team evolves in the next few months.
Our new website looks incredible, I really enjoyed seeing the process of it being developed. What are your favourite elements of our shiny new website?
There’s a lot of cool new features on the horizon, but my favourite so far is the light-dimming effect our developers introduced on the Collection pages. It’s a nice touch.
What can our customers expect to see over the next 6 months from our website or other digital channels?
I can’t give away too much, but we’ve got a very cool trade hub in the works that will service our B2B clients. I’m really looking forward to that one.
Ok, enough about work, what does a Digital Manager do on his days off?
I would like to say visiting museums and galleries, but my efforts don’t match my intentions. I enjoy exercise, watching football, seeing friends – the usual. I’ve got two nieces and a nephew so I try to see them as much as I can. I also volunteer for my local Friends of the Earth group so that can take up a fair amount of time.
Favourite London spot to hang out?
The Barbican Centre. I worked there for nearly four years and fell in love with it. It is so unique and it has a weird way of making you feel like you’re the only person who knows about it, even though it’s always busy.
Favourite restaurant and go to bar!?
Favourite restaurant might be Dotori in Finsbury Park, and go to bar would definitely be The French House in Soho.
The Barbican is also one of my favourite spots in London, it’s such a TARDIS of a place. Many people don’t know about the parks and water features that sit amongst the buildings – If you’re reading this and haven’t been – go!
Thanks for taking the time out of your digital day, I’ll see you by the tea making station.
Written by Issey, Community Manager